Elon Musk Wants to Open Tesla Store in South Africa

Almost 30 years have passed since Elon Musk left South Africa to start a new life in North America. Now the billionaire may be about to take his Tesla electric cars back home.

“Probably at the end of next year (2019)” the CEO of Tesla Inc. told a South African fan on Twitter, who asked him when a store would open in his native country. “Incredible: I’m the first in line when it happens!” Replied the person.

Tesla has stores all over the world, including the United States, Germany, China and Australia. But it does not have in Africa, which has been left out of the revolution of electric vehicles that Tesla led. Lower average incomes and poor electrical infrastructure have made gasoline cars – often second-hand – dominate most of the continent’s markets.

South Africa is the most industrialized economy in Africa, but it is not immune to these challenges. Cash restrictions and the delay in the power plants of the state utility company Eskom Holdings SOC Ltd. have caused continuous power cuts. While it is not strange to see an electric car on the street, they are still reserved for the super rich, and it is difficult to get a charging station.

Musk, 47, left South Africa for Canada after graduating from high school in Pretoria in 1989, five years before the end of apartheid. But the billionaire and founder of Space Exploration Technologies Corp. is well known in the country.

About the author

Angela Nagata

Angela Nagata is a reporter for De Lune. After graduating from NYU with a master degree in history,Angela got an internship at WABC-TV New York and worked on profiling local businesses across the city.

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